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印刷知识

“死磕”文字设计
作者:金圣印务日期:2017-07-21人气:

  YOUXIUDEYINQIANRENYUANZAIJINXINGTUSHUDENGDESHEJIGONGZUOSHI,WANGWANGHUIGENZUOZHEHUOKEHUFANFUGOUTONG,QULIJIEWENZISUOYAOCHUANDADENEIRONGYIJIMIANXIANGDEDUZHEQUNTI。YINQIANRENYUANWANGWANGXIWANGNENGJIANGSHUZHONGZUIXINGXIANGDEBUFENBIAOXIANCHULAI,ERBUYAOYINWEISHEJIPAIBANSHANGDECAOLVERLANGFEILEZUOZHEJINIANSHENZHIJISHINIANDEXINXUE。

  BANSHISHEJIZHONGZUICHANGYONGDEYUANSUSHIWENZI。WENZIDEPAIBANZHIJIEYINGXIANGDAOZHENGGEBANMIANDEFENGGEHENEIRONGCHUANDADEXIAOGUO。BENWENJIANGZHENDUIBANSHISHEJIZHONGDEWENZISHEJI,CONGYEMIANSHEZHI、ZITIYANGSHI、WENZIPAILIEFANGSHISANGEFANGMIANJINXINGJIEDU。

  页面设置

  YEMIANSHEZHISHIZHIBANMIANDEZHENGTISHEJI,BAOKUOYEBIANKONGBAI、YEMEIYEJIAODESHEZHIDENG,SHIWENZISHEJIDEJICHU。

  在印刷品的排版过程中,设定页边空白对页面的排版是非常必要的。当确定了开本尺寸之后,首先需要设定页边空白。页边空白包括天头、地脚、订口和切口。对页的外侧称为切口,内侧称为订口。在设定页边空白时,并不是所有的版心都设定在页面的正中央,特别是在页数较多的印刷品中,订口的大小非常讲究。一般情况下,锁线胶装200页的16开书刊,订口要>23mm,500页的16开书刊订口要>26mm 。纯胶装的书不及锁线胶装书打开时平坦,所以订口要留多些。其他装帧方式也要充分考虑页面尺寸和页数等因素。

 
 
 

  BANMIANLVDI,HUIJIRENYIDIANYAHUOGAOGUIDEYINXIANG。DUIYUZHENGTIXIAOGUOBIJIAOANJING、WENZHONGDESHUJIDEYEMIANSHEJILAISHUO,SHEDINGJIAODADEYEBIANKONGBAIBIJIAOHESHI;ERSUOXIAOYEBIANKONGBAI,KETIGAOBANMIANLV,ZENGJIAXINXICHENGZAILIANG,TUWENSUOZHANDEKONGJIANNEIRONGCHONGSHI,GENGYIXINGCHENGCHONGMANHUOLIDEYEMIANJIEGOU。

  字体样式

足彩跟单软件推荐   BANMIANSHEJIZHONGZITIYANGSHIBAOKUOZITI、ZIHAO、JIANJU、WENZIYANSEDENG。

  1.字体

  ZITIJIWENZIDEFENGGE。BUTONGZITIDAIBIAOBUTONGDEQINGGAN。RUSONGTIDIANYA、HEITIZHUANGZHONG、XINGSHUSATUO。ZAIZHENGSHIBANSHIZHONGYICAIYONGGUIZHENGDEZITI,ERZAISHIJUECHONGJILIHENQIANGDEBANSHIZHONGZEYICAIYONGTIAOYUEXINGJIAOQIANGDEZITIZUHE。SHEJISHIYAOZHUAZHUMEIZHONGZITIDETEXING,GENJUNEIRONGXUANZEHESHIDEZITI。ZHIYOUWENZIFENGGEYUNEIRONGXIEDIAOTONGYI,BANMIANCAIHUIHEXIE,DUZHEZAIYUEDUGUOCHENGZHONGQINGGANDEBIAODACAIHUIGENGSHUNCHANG。SAOMIAOYOUCEERWEIMA,KEYIKANDAO6ZHONGBUTONGCHANGJINGZHONGDEZITIYINGYONGFANLI。

  2.字号

足彩跟单软件推荐   ZIHAOSHIZHIWENZIDEDAXIAO,CONGWENZIDINGDUANDAODIDUANDEJULI。ZIHAOTONGCHANGYONGHAOSHUYUBANGSHULAIBIAOSHI。

足彩跟单软件推荐   ZIHAODEDAXIAOBUTONG,DAIJIRENDEGANJUEYEBUYIYANG。GENJURENMENDEYUEDUXIGUAN,YIGEBANMIANZHONGDADEZITIWANGWANGBIAOSHIZHUTIHUOZHEZHONGYAOXINXI,XIXIAODEZITIYONGYUJINXINGGENGJUTIDEMIAOSHU。YINCIZIHAOJUYOUQINGZHONGHUANJIDESHUXING,ZAIPAIBANSHIYAOZUNXUNZHEIGEYUEDUXINLI。TEBIEYAOZHUYIDESHI,ZAINEIRONGSHANGBIAOSHIBUTONGGONGNENGDEBIAOTI、ZHENGWENHUOZHUSHIYAOYONGBUTONGDEZIHAO,SHINEIRONGXINXIJUYOUCENGCIGAN,YICILAIYINDAODUZHEKUAISULIJIENEIRONG,TIGAOYUEDUSUDU。TU2WEIYINGYONGBUTONGZIHAODEWENZISHEJIFANLI。

  3.间距

  JIANJUBUJINBAOKUOWENZIYUWENZIZHIJIANDEJULI、XINGYUXINGZHIJIANDEJULI,HAIBAOKUOZIRANDUANZHIJIANDEJULI,YIJIJIEGOUDUANZHIJIANDEJULI。

 
 
  间距看似非常细微,但在文字的编排过程中却有着十分重要的作用,合适的间距不仅能让版面更加美观,还能让阅读更加方便。如果行距太窄,上下行的文字会受到干扰,难以沿行扫视;如果栏距太窄,容易误读到另一栏;反之,行距和栏距太宽,则会使版面留白过多,显得空洞。一般,行距的比例是8∶10,即8点的字对应的行距为10点;栏距空2个字。当然,间距的设置不是固定的,应结合图书受众群体的特点来调整。受众为小朋友和老年人的相对要留大一点的间距,而受众为年轻人的则可以排得紧凑一点。

足彩跟单软件推荐   DANWULUNRUHE,ZHANGWENDANGZAIBIANPAISHIYIDINGYAOKAOLVYUEDUDEXINLIHESHENGLIYINSU,HESHIDEJIANJUKEYIRANGSHIJUEHEDANAODEDAOXIUXI,ZHUYILIGENGJIAJIZHONG。SHIYUEDUBIANDEQINGSONG、SHUSHISHIWOMENZHUIQIUDEMUBIAO。TU3WEIYINGYONGBUTONGJIANJUDEWENZISHEJIFANLI。

 
 

  4.文字颜色

  SECAISHIFEICHANGSHENQIDE,BUTONGDESECAIZUHEHUIJIWOMENDAILAIZHURULENGNUAN、QINGZHONGDENGXINLIGANSHOU。SECAIDEXINLIANSHIYEWANGWANGHUIQIAOWUSHENGXIDIDUIRENCHANSHENGYINGXIANG。LENGSEDIAORANGRENGANJUELENGJINGYUSHUYUAN,YOUSHOUSUOHEHOUTUIDESHIJUEXIAOGUO;NUANSEDIAOZERANGRENGANJUEWENNUANHERELIE,YOUQIANJINYUKUOZHANGDESHIJUEXIAOGUO。

  BUTONGDEYANSEYINGYONGYUBUTONGGONGNENGDEWENZI,QIAOMIAODIYONGSECAIZHEIYIYINXINGYUYANLAIBIAOXIANWENZIDENEIHAN,JINGCHANGKEYISHOUDAOQITASHOUFAWUFACHUJIDEXIAOGUO。BIRU,HONGSEYINGYONGYUDABIAOTI,KETIXIANCHUZHONGYAOXING;DANZISEYONGYUZHUSHIWENZI,KETIXIANCHUWENXINDETISHIGAN;HEISEZECHANGYINGYONGYUZHENGWENWENDANG,FANGBIANYUEDU。

足彩跟单软件推荐   WENZIYANSEDEYINGYONGYAOZHUYIXIANGTONGGONGNENGXIANGTONGSHEZHI,BIMIANZALUANWUZHANG;YANSEZHONGLEIDESHEZHIYEYAOJIANYUEZHENGJIE,SECAIDUOLEFANERYANHUALIAOLUAN,YINGXIANGYUEDU。TU4WEIYINGYONGBUTONGWENZIYANSEDE SHEJIFANLI。

  文字排列方式

  WENZISUIRANSHIBANMIANDEZHONGYAOZUCHENGBUFEN,DANTARENGRANCONGSHUYUBANMIAN,BIXUWEIBANMIANDEZHENGTIFENGGEHEZHENGTIBUJUFUWU。YINCIWENZIPAIBANFANGSHIYINGFUHEZHENGTIYAOQIU,SHIWENZIFENGGEYANGSHIYUBANMIANXINGSHIGAODUTONGYI。

  CHANGYONGDEWENZIPAIBANFANGSHIYOUZUOYOUJUNQI、ZUODUIQI/YOUDUIQI、JUZHONGDUIQI、SHOUZIXIACHEN、WENBENRAOTUDENG。

  1.左右均齐

  ZUOYOUJUNQISHIZHIBANMIANSHANGDEWENZIZAIMEIYIXINGSHANGCONGZUODUANDAOYOUDUANDEZHANGDUYIYANG,ZHEIZHONGZUHEFANGSHIRANGZIQUNGENGJIAZHENGQI、MEIGUAN,SHISHUKANCHANGYONGDEBIANPAIFANGSHI。DANZHEIZHONGCHULIZAIWENZIJIAODUODEQINGKUANGXIAXIANGDUIBIJIAODAIBAN,QUEFASHIJUECHONGJILI。TU5WEIYINGYONGZUOYOUJUNQIWENZIPAILIEFANGSHIDESHEJIFANLI。

  2.左对齐/右对齐

  ZUODUIQIHUOYOUDUIQISHIZHIWENZIDEZUODUANHUOYOUDUANDUIQI,CAIYONGZHEIZHONGFANGSHIBIANPAIDEWENZIHUIRANGWENZIZAIJIEGOUSHANGSONGJINYOUDU,CANCHABUQIDECUOLUOGANSHIBANMIANGENGSHENGDONG,ERQIZHONGDEYIDUANYINWEIDUIQIERCHANSHENGYITIAOCHUIZHIXIAN,RANGBANMIANZAIBIANHUAZHONGJIRENYIZHONGGUIZHENGDEGANJUE。

  WENZIZUODUIQIZAIPINGSHIYONGDEFEICHANGDUO,YINWEITAFUHEWOMENGUOMINDEYUEDUXIGUAN。ERYOUDUIQIZEXIANGFAN,RANGRENYUEDUQILAIYOUXIEBUXIGUAN,DANYOUZHONGSHIJUECHONGJILI,SHIHEWENZIJIAOSHAODEPAIBANZHONG。TU6、TU7FENBIEWEIYINGYONGZUODUIQIHEYOUDUIQIWENZIPAILIEFANGSHIDESHEJIFANLI。

  3.居中对齐

  JUZHONGDUIQISHIZHIWENZIDEDUIQIJIZHUNSHISUOZAIJIEGOUDEZHONGXINXIAN,ZUOYOULIANGDUANZIRANKONGCHU。ZHEIZHONGPAIBANFANGSHIRANGBANMIANSHIXIANGENGJIZHONG,JISHIJUEDAILAIYIZHONGPINGHENGGAN。ZHEIZHONGPAIFAYEBUDASHIHEYUEDU,YIBANYONGZAIBIAOTIJISHAOLIANGWENZISHUOMINGZHONG,YECHANGYONGYUBIAOXIANTESHUSHEJIXIAOGUO。TU8WEIYINGYONGJUZHONGDUIQIWENZIPAILIEFANGSHIDESHEJIFANLI。

  4.首字下沉

  SHOUZIXIACHENSHIZHIJIANGWENZIKAITOUDEYIGEZIHUOZIMUTUCHUJIADA,ZAIBANMIANZHONGQIZHEQIANGDIAOHEXIYINSHIXIANDEZUOYONG。TEBIESHIZAIZHANGWENDANGDEBIANPAIZHONG,SHIYONGSHOUZIXIACHENSHIBANMIANGENGJIAFENGFU,QIDAOHUOYUEBANMIAN、YINDAOYUEDUDEZUOYONG。TU9WEIYINGYONGSHOUZIXIACHENWENZIPAILIEFANGSHIDESHEJIFANLI。

  5.文本绕图

足彩跟单软件推荐   TUXINGZAIBANMIANSHEJIZHONGSHIFEICHANGZHONGYAODEYUANSU,TUWENDEZUHESHISHEJIZHEYIDAFAHUIKONGJIAN。WENZIYUTUANDEWANMEIRONGHEBUJINHUITISHENGBANMIANDEMEIGUANYUWANZHENG,HAIHUIJIDUZHEDAILAIYUEDULEQU。TU10WEIYINGYONGWENBENRAOTUWENZIPAILIEFANGSHIDESHEJIFANLI。

  WULUNRUHE,HAODEBANMIANSHEJIJIYAOZUODAOTIAOLIQINGCHU,YOUYAOFUYOUYUNLV。TIAOLIQINGCHUSHIQUANSHIXINXIDEBAOZHENG;YUNLVSHIJIEZOUGANZHONGMEIMIAODEBIANHUA,SHIYINFAYUEDUXINGQUDEZHONGYAOYINSU。YINCI,ZAICHULIWENZIGUOCHENGZHONGYAOZUODAOXIANGTONGGONGNENGDENEIRONGSHIYONGXIANGTONGDEZITI、ZIHAO、YANSEDENGYANGSHI,BUTONGCENGJIDEWENZIYAOYONGZITI、ZIHAODENGSHUXINGJINXINGQUFEN;BIAODABUTONGYIJINGDEWENZIYAOPEIHEXIANGYINGDEZITIFENGGE,ZUIDACHENGDUSHANGYINDAODUZHEDEZAICHUANGZUO,RANGYUEDUCHENGWEIZUOZHEYUDUZHEZHIJIANDEXINLINGHUDONG。NEIJIANGSHIZUISHANGCHENGDESHEJIZUOPIN!MEIGESHEJISHIDOUYINGWEIZHINULI,TONGGUOBANMIANSHEJI,ZHENZHENGDADAOZUOZHE、SHEJISHI、DUZHEDEXINLINGGONGMING。


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